I'm Nicole,
a Brand & Marketing Professional
Welcome to Nicole’s Portfolio Website, where expertise meets innovation.
About Me
A results-driven marketer with a decade of experience in the Luxury Beauty Retail Industry
Dynamic Marketer & Brand Strategist Driving Growth in the Luxury Beauty Retail Industry
Drawing upon my track record of driving brand growth and executing effective omni-channel marketing strategies, I am poised to excel in a brand coaching role where I can contribute to the company’s success. Leveraging my expertise in managing niche and independent brands, I am enthusiastic about fostering brand growth and achieving tangible results.
What Services I'm Providing
Business Development Solutions
Drive growth with strategic partnerships, new opportunities, and enhanced brand awareness through tailored business development solutions.
Brand Coaching
Draw up a compelling brand story and strategy, defining identity, values, and unique selling proposition for business success.
Comprehensive Marketing Consulting
Tailored marketing strategies from opportunity identification to execution, ensuring goals met and performance analyzed for business success.
Digital Marketing Excellence
Elevate online presence with tailored social media, influencer, content marketing, and graphic design services for impactful digital marketing.
PR & Event Planning Expertise
Craft impactful PR and events to enhance brand visibility, incorporating press releases, product seeding, and memorable media events.
Strategic Partnerships and Alliances
Drive growth by identifying, cultivating, and maximizing strategic partnerships to expand brand awareness and revenue.
Work Experience
Proficient in guiding the company to define objectives, position themselves in the market, and communicate unique value propositions. Skilled in planning and executing annual projects to boost brand awareness. Expertise in coordinating internal resources, vendors, and evaluating performance to achieve strategic goals. Extensive experience in project-based profit and loss management.
#Floristry #PR #Brand Coaching #Business Development #Influencer Marketing #Strategic Alliances #Co-branding Marketing #P&L
Successfully drove product launch and campaign strategies, increasing market share and meeting objectives. Developed and executed comprehensive 360-degree launch plans for both online and offline channels. Managed new and regular product forecasts, as well as A&P budgeting. Provided oversight for Visual Merchandising Supervisor to ensure adherence to global guidelines. Spearheaded brand growth, with 20% of total business sales attributed to 8 collection launches in 2022. Achieved significant milestones by enhancing the ranking of the fluid foundation category to #9 (from #13) in Beaute Research.
#Cosmetics #Makeup #Luxury #OMO #A&P #Product Marketing #Product Launch #CRM #Promotion #VM
Regional role overseeing management of 5 global hair/beauty brands across Hong Kong, Macau, and Taiwan markets, including Christophe Robin (Paris), uka (Tokyo), Rahua (USA), Sachajuan (Sweden), and Janeke (Italy). Led 2-member marketing teams in Hong Kong and Taiwan from Taiwan base, ensuring goal attainment and task adherence. Developed strategic marketing plans, pricing policies, and retail channels. Managed sell-in, sell-out forecasts, and collaborated closely with demand planners. Maintained monthly communication with principals to align local plans. Monitored performance of local digital agency advertising and coordinated external partnerships. Facilitated integration of regional resources and communication among Taiwan, China, and Hong Kong offices for merchandising and marketing initiatives.
#Cosmetics #Haircare #Nailcare #Salon #Hong Kong #Multi-Brands #Brand Management #O2O #B2B #B2C #Strategic Thinking #A&P management
Transferred from Taiwan headquarters to oversee management of 3 hair/beauty brands in the Hong Kong and Macau markets, including Christophe Robin (Paris), uka (Tokyo), and Sachajuan (Sweden). Developed and executed annual strategic marketing plans, rallying cross-functional teams to achieve brand goals. Maintained close communication with principals to ensure alignment of local plans. Managed demand forecasting, order planning, and conducted sales review and analysis. Cultivated and maintained relationships with beauty retailers such as Sephora, Net-A-Porter, Cosme Kitchen, and premium hotel salons and hair salons in Hong Kong and Macau. Spearheaded new partnership developments to promote brand growth. Achieved significant milestones by expanding retailers’ scale and securing new key accounts.
#Cosmetics #Haircare #Nailcare #Premium Hotel &Salon #Sephora Net-A-Porter #Cosme Kitchen #Hong Kong #Multi-Brands #Brand Management #B2B #B2C #O2O #Pop-Up Event #Product Launch #A&P Manangement
In charge of 3 organic and aromatherapy skincare brands, including erbaviva (USA), Bamford (UK), and ELEMIS (UK). Formulated and executed marketing campaigns, product launches, and brand initiatives. Managed inventory and conducted monthly demand forecast planning. Conducted monthly sales reviews and analysis. Collaborated with third parties for niche brand building. Created buzz and attracted new customers through strategic brand launches, such as coordinating an erbaviva brand launch in Taiwan resulting in an 85% increase in sales and recruiting 63% of new consumers within a month. Successfully executed an ad hoc product launch with no marketing budget, garnering over 30+ media exposure and celebrity attention.
#Cosmetics #Global Brand #Brand collaboration #Event Planing #Brand Launch #Product Launch #Mother & Baby #Skincare #Personal Care #Marketing Campaign
Directed both domestic and international business expansion efforts to meet sales targets. Formulated and implemented marketing plans for existing products across e-commerce platforms and retail channels. Provided training and support to junior staff members for optimized job performance. Contributed strategic ideas, notably enhancing the success of the ZENLET wallet, resulting in winning the GOOD DESIGN AWARD in Japan and entry into the Japanese market. Demonstrated market insights and business expansion skills by developing four new international markets within 7 months and expanding sales on Amazon (USA) to contribute 8% of total business in just 60 days.
#Start-Up #Ecommerce #USA Market #Amazon #Good Design Award #Sales &Marketing #Business Development
Stay In Touch
Feel free to discuss how we can work together to unlock new opportunities and drive success😁